Flowserve Corporation Director, Marketing Communications in IRVING, Texas
Flowserve is the recognized world leader in supplying pumps, valves, seals, automation, and services to the power, oil, gas, chemical, and other industries. With more than 18,000 employees in more than 55 countries, we combine our global reach with a local presence.
Flowserve is the recognized world leader in supplying pumps, valves, seals, automation, and services to the power, oil, gas, chemical, and other industries. With more than 17,000 employees in more than 55 countries, we combine our global reach with a local presence.
The Director of Marketing Communications is responsible for leading the Marcomm team and designing a multi-touch customer marketing communications strategy that leverages both inbound and outbound tactics. This leader develops strategies and leads activities that support product exposure through a multitude of channels. He or she collaborates with product management, industry marketing, and sales on targeted customer personas, execution and ongoing program measurement/communication. Specific responsibilities include allocating budget, selecting targets, determining the tactical mix, designing offers and calls to action, and setting individual program goals and measurement criteria. Additional responsibilities include working with external agencies and internal resources, creating demand creation programs “in a box” for direct and indirect sales, and building/managing shared demand creation processes with inside/field/channel sales. This position will also serve as a platform Marcomm leader.
Demonstrated ability to leverage the power of Web technologies in demand creation is essential.
This role works in partnership with multiple disciplines to drive demand, including communications, product management and field/regional marketing.
If you’re not frightened by a fast pace and a high bar for excellence, show us what you can do. The successful candidate will have a strong record of organizing successful, large-scale corporate events that engage and inspire internal audiences, customers and more.
Develop and execute measurable demand creation programs that drive revenue through direct and indirect sales teams
Work with product/solutions marketing to establish a common campaign framework for the global sales/marketing community to leverage
Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
Define the end-to-end lead management process in conjunction with sales operations and marketing operations, including lead capture, nurturing via portfolio marketing, and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization
(SEO) experts, designers, copywriters, email providers and list brokers
Manages a team of 3-5 employees and must have a proven track record of coaching/developing employees to higher levels of performance
Manage and adhere to budget
Bachelor’s Degree required; MBA is preferred.
10+ years of marketing experience required
3 – 5 years of budget management experience ($1-$2M).
Experience managing direct reports (3-5)
Extensive experience with b-to-b demand creation
5+ years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine optimization/ search engine marketing (SEO/SEM), association marketing and content syndication
Experience with Marketing automation, Web content management, Web analytics and business intelligence tools
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Team player with cross-functional project leadership skills
Demonstrated skills in positioning and differentiating products and services
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Job Posting/Business Card Title:
Director, Marketing Communications
Percentage of Approximate Travel Required:
Primary Posting Location:
IRVING, Texas US
Job Posting Category:
United States of America
Auto req ID: